FINALLY: A DIY branding guide for startups that hate waste and customers.

100+ DIY tactics to create, communicate & sell your brand ―without the waste.

Lean Branding is now available at OReilly MediaAmazon

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A story where your product helps someone become who they want to be.

  • Story
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Are they buying it? Is your story being read?

  • Resonance
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Only the fittest brands survive. Be a chameleon, not a dinosaur.

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Meet Laura.

No, seriously though. Meet her. She can be found (almost) everywhere:

  • Resonance

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