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6 Irresistible Brand Story Videos

Brand stories tell your customers and potential customers what you are all about: what your company's personality is like, what your product does, the promise you're here to fulfill, and the unique position that you intend to occupy. I could go on explaining why narratives and storytelling are a shortcut to human hearts, or you could watch these 6 videos that prove the point: once upon a time companies thought consumers were after what their products did, but what they've really been after all along is what their product meant.

1. Facebook: The Things that Connect Us

2. Amazon: We're the People with the Smile on the Box 

3. Disney: I am a Princess

4. Nikon: Tears

5. Twitter: Yours to Discover

6. Airbnb: How to Airbnb

I hope you enjoyed this post! If you have any questions feel free to email me at laurabusche@gmail.com, comment right here, tweet @leanbranding or leave a comment on our wall at www.facebook.com/leanbranding.

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