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8 Amazing Tools to Build Your Brand’s Landing Page
Are you trying to create a landing page where visitors can sign up or learn more about one of your products/services? This list will come in handy. Landing Pages, or “Lead Capture Pages” are conversion sites where visitors arrive after clicking on another source. Their goal is often to complete some sort of transaction related to a desired action. To make your job easier, I’ve collected a series of tools that make landing page creation possible for anyone— from those with no design knowledge to skilled professionals. If you are looking for enterprise solutions that provide an all-in-one marketing platform, take a look at Hubspot or Ion Interactive.
Landing Page creation tools for those with little or no design skills
The following landing page creators are sorted by their level of complexity (i.e. how many features they offer):
What it can do for you: Create a landing page from scratch with their friendly editor. Build a signup form to collect emails and increase engagement with social tool integration. Analytics dashboard helps you understand your audience.
Pricing: Free. Some specific premium features might come at a cost.
What it can do for you: Quickly build high-quality landing pages with their user-friendly landing page editor. Instapage has more than 50 landing page templates that you can choose from. You can customize a signup form and point your visitors to a “thank you” page when they convert. Seamless integration with CRM, email, and optimization tools with no programming required. Advanced analytics tools such as Google Analytics, ClickTale, and CrazyEgg integrate well with Instapage.
Pricing: You can try it for free. Starter version is US $14/month.
What it can do for you: Lander offers different layouts for different campaign types, such as B2B or B2C, to drive conversions for specific online goals. Drag and drop editor lets you design your own landing page without having to use html or CSS. They offer a dashboard that shows your traffic, number of leads, conversion rate, split-tests, for a given time period. Easy-to-use signup form building tool.
Pricing: Free for up to 500 visitors/month. Mini version (for up to 1.5k) starts at $25.
4. Kickoff Labs
What it can do for you: Create and edit mobile-friendly pages yourself using their themes and design tools. You can create signup forms and keep customers engaged with email newsletters and auto-responders. They offer link tracking and analytics related to leads, conversion rates and influencers.
Pricing: Starts at US $29/month.
What it can do for you: Landing Page Creation & A/B Split Tests, 80+ Landing Page Templates, Lead Notifications (get emailed when leads come in), Multi User Features (you can add admins, authors and viewers), Professional Integrations (with platforms like Salesforce and Hubspot).
Pricing: Starts at US $49/month.
Landing Page creation resources for HTML & CSS pros
What it can do for you: Bootstrap is the most popular front-end framework for developing responsive, mobile first projects on the web. You get extensive documentation with hundreds of live examples, code snippets, and more. Bootstrap includes over a dozen reusable components built to provide iconography, dropdowns, input groups, navigation, alerts, and other assets.
Pricing: Bootstrap is open source. It's hosted, developed, and maintained on GitHub.
What it can do for you: Themeforest currently offers over 900 landing page templates. Some of these templates are ready to be integrated with Wordpress, while others include .psd files for further customization. All of them offer live previews and browser compatibility information to help you decide.
Pricing: From $3 to $97 for one template.
8. Mojo Themes
What it can do for you: Over 1,000 high quality landing page templates to choose from. Some of these templates include one-page layouts while others include several pages. Look out for responsive and retina-ready templates. All of them offer live previews and browser compatibility information to help you decide.
Pricing: From $6 to $85 for one template.