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5 Stellar Brand Press Kits that Boost Media Exposure

5 Stellar Brand Press Kits that Boost Media Exposure

Lately I’ve been looking into a few tech startups that have created effective press kits. A robust kit can help you increase exposure by delivering a clear, engaging message to different audiences, at different points in time. You can create a press kit, for...
9 Branding Trends for Startups in 2014

9 Branding Trends for Startups in 2014

I sat down with the O’Reilly Media team at the Lean Startup Conference to discuss branding trends for 2014. Check out the interview here. “Your code can be clean as a whistle and your software deployment on-time, but if you’re a startup,...
7 Incredible Brand Personalities & How to Create Your Own

7 Incredible Brand Personalities & How to Create Your Own

What’s your brand’s favorite song? Where does it go on a Friday night? What does it love to eat? What does its voice sound like? Have you ever asked yourself any of these questions? Your brand’s personality is the unique, humane voice with which your story is told in...