Sign up for FREE branding tips & inspiration
Need advice? Give me a call.
Honda's Nostalgic Brand Mission: #SaveTheDriveIn
I am an absolute fan of using nostalgia to connect traditional values with modern brands, whenever appropriate. With its new "Save the Drive In" campaign Honda is doing precisely that --and it's definitely worth taking a look.
Project Drive-in aims to "preserve this iconic part of American car culture." Honda is "taking the first step by starting a drive-in fund and donating 5 digital projectors" and your vote decides where they go. Honda's website for the project (www.projectdrivein.com) explains that "in less than 3 months, the majority of American drive-in theaters will face closure with the movie industry’s switch from film to digital" and that the challenge for drive-ins is that "upgrading to digital projection costs roughly $80,000."
Not feeling nostalgic yet? Wait until you see the campaign video:
By standing up for Drive-ins, Honda is associating with traditional American values, aligning its brand with strong themes such as:
- The importance of family
- Small business empowerment
- The essence of car culture
- Sense of belonging
- Honoring history
Let them know you are in by using #SavetheDriveIn visiting http://projectdrivein.com or donating at http://www.indiegogo.com/projects/project-drive-in-save-the-drive-in-fund