Start

FINALLY: A DIY branding guide for startups that hate waste and customers.

100+ DIY tactics to create, communicate & sell your brand ―without the waste.

Lean Branding is now available at OReilly MediaAmazon

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Build

Build

A story where your product helps someone become who they want to be.

  • Story
  • Symbols
  • Strategy
  • Visit the Lean Branding blog
Measure

Measure

Are they buying it? Is your story being read?

  • Resonance
  • Identity
  • Traction
  • Visit the Lean Branding blog
Measure

Learn

Only the fittest brands survive. Be a chameleon, not a dinosaur.

  • Rechannel
  • Reposition
  • Redesign
  • Visit the Lean Branding blog

Meet Laura.

No, seriously though. Meet her. She can be found (almost) everywhere:

  • Resonance

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