Brand stories tell your customers and potential customers what you are all about: what your company’s personality is like, what your product does, the promise you’re here to fulfill, and the unique position that you intend to occupy. I could go on explaining why narratives and storytelling are a shortcut to human hearts, or you could watch these 6 videos that prove the point: once upon a time companies thought consumers were after what their products did, but what they’ve really been after all along is what their product meant.
1. Facebook: The Things that Connect Us
2. Amazon: We’re the People with the Smile on the Box
3. Disney: I am a Princess
4. Nikon: Tears
5. Twitter: Yours to Discover
6. Airbnb: How to Airbnb