by admin | Mar 28, 2014 | Apps.co
Lately I’ve been looking into a few tech startups that have created effective press kits. A robust kit can help you increase exposure by delivering a clear, engaging message to different audiences, at different points in time. You can create a press kit, for...
by admin | Mar 18, 2014 | Apps.co
We’ve partnered with Young Americas Business Trust to offer two free webinars for entrepreneurs building their brands. YABT works in cooperation with the Organization of American States (OAS), and offers these webinars as part of their BOOT Camp initiative, which...
by admin | Mar 6, 2014 | Apps.co, launchrock, unbounce, instapage, lander, kickoff labs, bootstrap, themeforest, mojo themes
Are you trying to create a landing page where visitors can sign up or learn more about one of your products/services? This list will come in handy. Landing Pages, or “Lead Capture Pages” are conversion sites where visitors arrive after clicking on another source....
by admin | Feb 18, 2014 | Apps.co
Your brand’s voice should speak to users in every stage of the product experience. The team at Google Ventures shares some tips on how to develop that voice.I started collecting tips and guidelines that help me design solutions that are clear and easy to...
by admin | Feb 4, 2014 | Apps.co
I sat down with the O’Reilly Media team at the Lean Startup Conference to discuss branding trends for 2014. Check out the interview here. “Your code can be clean as a whistle and your software deployment on-time, but if you’re a startup,...
by admin | Jan 16, 2014 | Apps.co
What’s your brand’s favorite song? Where does it go on a Friday night? What does it love to eat? What does its voice sound like? Have you ever asked yourself any of these questions? Your brand’s personality is the unique, humane voice with which your story is told in...
