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Lean Branding at the Lean Startup Conference

Lean Branding at the Lean Startup Conference

If you’ll be attending the Lean Startup Conference next week in San Francisco, make sure you book office hours to discuss how Lean Branding can change your company. Here’s the link for attendees: ow.ly/raTXF I’ll be happy to provide...
Brands and the Science of Colors

Brands and the Science of Colors

After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing really?Read...
Pandora’s New Brand Story: Let There Be Music

Pandora’s New Brand Story: Let There Be Music

Pandora surprised us all this morning with a new logo and a quite inspiring video. I applaud their attempt to reinvigorate their brand story, while reminding us about some of the features that make this product truly special. If you’ve ever...