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30+ Extraordinary Logo Design Hacks

30+ Extraordinary Logo Design Hacks

In a perfect world, everyone has millions in the bank and is able to afford a top-notch designer to create an amazing logo for a product that hasn’t kicked off yet.Welcome to the startup world. Not everyone is funded, many are struggling to pay rent, maxed-out credit...

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Brands and the Science of Colors

Brands and the Science of Colors

After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing really?Read...

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5 Fantastic Tools to Produce Brand Videos

5 Fantastic Tools to Produce Brand Videos

Did you know that video will get 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012? Research by Cisco says that 9 out of 10 online shoppers watch online video, and that retail site visitors who view video stay two minutes longer...

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5 Amazing Tools to Launch Brand Contests

5 Amazing Tools to Launch Brand Contests

Last week I introduced brand contests as a powerful way to generate traffic and potentially convert visitors into followers. You can launch contests using your social media profiles or blog. Ideally, select a prize that is directly related or a part of your value...

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5 Ideas to Boost Your Brand This Week

5 Ideas to Boost Your Brand This Week

Every week I'll share five ideas that are easy & affordable (or free!) to execute and can help your brand get, keep and grow customers. Ready? 1. Work on a killer first impression: Take a closer look at your brand’s current social profiles. Analyze how a...

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