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Brand Comeback: Twinkies

Brand Comeback: Twinkies

“The sweetest comeback in the history of ever” suits the Twinkies brand revival like a glove. A couple of weeks ago, I was walking down Hollywood and Highland St. when I saw a giant Twinkies billboard that read “7.15.13”....
Birchbox Embarks on Global Rebranding | Mashable

Birchbox Embarks on Global Rebranding | Mashable

After having made over the faces of thousands of women (and groomed more than a few men), Birchbox, a subscription-based beauty sampling service operating in the U.S. and western Europe, is getting a makeover of its own. The three-year-old company is launching a...
Four Radiant Rebrands

Four Radiant Rebrands

These four brands changed their identities to reflect a deeper change in strategy:1. NickJr by Gretel NYCInspired by the idea of “Guided Discovery”, Gretel NYC built a dynamic, engaging brand experience for pre-schoolers.Nick Jr.: Network Rebrand from...
Rebranding the United States of America

Rebranding the United States of America

Happy 4th of July! Franklin Delano Roosevelt is the only president in American history that has won 4 elections. His first period came in the midst of The Great Depression and he had to work out a way to lead the nation back into hope. If someone knows about what...