by admin | Sep 18, 2013 | Uncategorized
Pandora surprised us all this morning with a new logo and a quite inspiring video. I applaud their attempt to reinvigorate their brand story, while reminding us about some of the features that make this product truly special. If you’ve ever...
by admin | Aug 7, 2013 | Uncategorized
Domino’s brand story has a new chapter on entrepreneurs, and we’re loving it.Sometimes a brand comes around with an idea that makes you go: “Hmm, I was actually thinking about that last night”. You watch a commercial/video/post/ad and it feels like...
by admin | Aug 2, 2013 | Uncategorized
“The sweetest comeback in the history of ever” suits the Twinkies brand revival like a glove. A couple of weeks ago, I was walking down Hollywood and Highland St. when I saw a giant Twinkies billboard that read “7.15.13”....
by admin | Jul 9, 2013 | Uncategorized
I’ve always been a huge Groupon fan. The idea of being able to enjoy the best your city has to offer for less has always resonated with me, and with their other 41.7 million active customers. However, something about their business model was working against...
by admin | Jul 5, 2013 | Uncategorized
These four brands changed their identities to reflect a deeper change in strategy:1. NickJr by Gretel NYCInspired by the idea of “Guided Discovery”, Gretel NYC built a dynamic, engaging brand experience for pre-schoolers.Nick Jr.: Network Rebrand from...
