by admin | Jan 16, 2014 | Apps.co
What’s your brand’s favorite song? Where does it go on a Friday night? What does it love to eat? What does its voice sound like? Have you ever asked yourself any of these questions? Your brand’s personality is the unique, humane voice with which your story is told in...
by admin | Sep 18, 2013 | Uncategorized
Pandora surprised us all this morning with a new logo and a quite inspiring video. I applaud their attempt to reinvigorate their brand story, while reminding us about some of the features that make this product truly special. If you’ve ever...
by admin | Aug 19, 2013 | Uncategorized
I am an absolute fan of using nostalgia to connect traditional values with modern brands, whenever appropriate. With its new “Save the Drive In” campaign Honda is doing precisely that –and it’s definitely worth taking a look.Project Drive-in...
by admin | Aug 13, 2013 | Uncategorized
I’ve followed Project Runway ever since its first season nine (yes, 9!) years ago. It attracts fashionistas, artists, and creative viewers from all ages that feel inspired by a series of design “challenges” where a talented group of men and...
by admin | Aug 2, 2013 | Uncategorized
“The sweetest comeback in the history of ever” suits the Twinkies brand revival like a glove. A couple of weeks ago, I was walking down Hollywood and Highland St. when I saw a giant Twinkies billboard that read “7.15.13”....
